![]() Your email address will not be published. ![]() ![]() In this guide, we’ll discuss how to get a featured snippet on Google. Semrush found that only 19% of keywords trigger them. They appear at the top of organic search results, increasing mobile, voice, and general search engine visibility for your content and offering a higher click-through rate (CTR) compared to regular organic search results.īut featured snippets can be tricky to win. This example walks through how we earned the featured snippet for marketing content. I’ll walk through the steps I use (and teach) to create content that ranks and earns snippets. Earning a featured snippet in Google isn’t as simple as keyword placement or ensuring your content is well-written. It is intended to provide a brief and concise response to a user’s question. How to earn featured snippets in 4 steps. For example, when you search for rich snippets, there’s a definition box at the top of the results. The Definition Box: This is a snippet of text designed to give searchers a direct, concise definition or description. ![]() 2- Match the Featured Snippet Type With Your Content. A featured snippet is a brief excerpt of content that displays at the top of Google’s organic SERP, providing a fast resource for visitors and appearing before the first result for a user’s query also known as Position 0. For example, here’s a featured snippet that we own: If we appended &num9 to the URL, preferably in Incognito mode, we can see where we’d rank if we weren’t in the snippet: In this case, if we decided to opt out, we would be in the second or third positiondepending on the page that would take over the featured snippet (you’ll. There are 4 main types of Featured Snippets that appear most often in Google’s search results. Google also answers queries using rich results and knowledge panels - which result in two-thirds of Google searches ending without clicks to other web properties.īoth instances make it difficult for businesses that want to appear at the top of Google search to get the most visibility for their brand.įeatured snippets are excerpts taken from relevant webpages that try to answer a searcher’s query accurately. 7 Optimization Tactics to Score More Featured Snippets (That Work Like a Charm) 1- Get on of Google. Google wants to give searchers the most useful information in the search engine results pages (SERPs), so it frequently updates its algorithms. Featured snippets balance the seemingly competing goals of Google and businesses wanting to optimize their appearance in relevant searches. ![]()
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